And your chance as an employer to position yourself in the job market and recruit the best talent.
Convince qualified applicants and talents of your company
With an employer branding video, also called a recruiting video or HR video, an authentic picture of your company culture is given and exciting insights into the working environment are shown. Recruiting videos provide convincing incentives for interested parties to apply to your company. As part of employer branding, they offer you the opportunity to present yourself convincingly as an employer and convey positive messages. Recruiting videos attract a lot of attention, especially on online job portals and social media channels.
The possibilities of implementation are manifold: A popular variant is to let employees appear and accompany them during their varied activities. Interviews are also commonly used. Animated videos of various kinds are another possibility. Of course, the implementation can also be done in an unconventional way. Together with you, we develop a concept that perfectly fits your company.
Save time and money in the recruiting process
With a fascinating employer branding video, many areas of the human resource process can be simplified and accelerated. If you succeed in reaching the right target group of the employer branding campaign, time and effort for the search for suitable applicants are saved. Videos can be perfectly adapted to the needs of the respective target group. The recruiting effort is thus significantly reduced.
This is best achieved with personalized content. The more precisely the respective target group is addressed, the more applications that perfectly match your advertised job profile you will receive. The area of employer branding lends itself perfectly to exploiting the full potential of videos. After all, the goal is to leave a lasting positive impression on the viewers, to arouse enthusiasm for the company and thus motivate them to apply for the advertised jobs immediately. The medium of video is the perfect strategic tool for this, as positive emotions are transported. Employer branding videos reach your target group on an emotional level. And that creates a much more lasting and deeper connection with your company.
A major advantage of videos over traditional employer branding strategies is the ability to directly measure the success of the video. Even the performances of the individual elements of the video can be broken down: Which parts are most engaging? When do viewers lose interest? Did people watch until the end? Through our experience in employer branding, we know exactly which messages to communicate and when, and what means to use to keep the viewers’ attention until the end.
Finding employees is one of the biggest challenges a company can face. To attract the right people, you need to sell your company’s mission, culture, benefits and growth opportunities. Studies show that employers receive over a third more applications when they include video content in job postings. But not all video content is created equal – the quality of your video matters. Not every viewer will be a good fit for your company – but they could still be future customers or stakeholders. A good employer branding video should leave a lasting positive impression – on all viewers.