Interviews, statements, video messages – stand out from the crowd with engaging videos.
We portray your corporate identity in an appealing format
Corporate video is a catch-all term used to define all types of internal and external video communications. For example, a corporate video can be created to present financial results to your stakeholders or to introduce a new initiative. Corporate video, then, is the term used to describe company-owned videos that are produced to visually present and package the content of internal and external communications in an appealing way. Whether it’s interviews, (CEO) statements, video messages, panel discussions, the presentation of business figures or internal conferences and training sessions, videos are an extremely powerful and effective tool for this purpose.
Corporate videos are inextricably linked to the corporate identity, underlining and building on it. Since corporate videos have a significant impact on the way a company is viewed, the content and graphic design should be closely aligned with the values the company lives by and communicates to the outside world. The aim here is to achieve uniformity in the external presentation of your company in order to convey coherence and reliability to the outside world. It is crucial that your company and your brand are perceived as acting authentically.
Deepen your customer relationships with touching videos
Videos offer the opportunity to give your company a human face. Because there’s nothing people can identify with better than other people. Today, it’s not enough for companies to offer quality products and great customer service. Today’s consumers are interested in what your company stands for, what its principles are. Often clients decide to buy from a company because they share the same values. Corporate videos are therefore a great opportunity to reach your audience in a tailored way, adding value to your offering and increasing the reach of your messages.
Video statements, interviews, and panel discussions are ideal for this reason, simultaneously conveying expertise and high personal credibility. Corporate videos are an incredibly powerful way to engage your audience: it’s one of the most dynamic ways to communicate ideas. As with all videos, it’s important that they are perfectly suited to the target audience. Used correctly, online videos unleash their full impact potential. With a corporate film, you can convince your business partners or potential customers of your service. Unlike a purely advertising film, a corporate video is an informative film aimed at a specific target group. This allows you to convey the desired information and work on your company’s image at the same time.
Interviews integrated into a well-designed video strategy have the potential to improve your company’s reputation, strengthen its image, mobilize sales and successfully appeal to investors, partners and customers. Good videos create an emotional connection between your customers and your products. Moving images with sound, for example, have a greater emotional impact than stand-alone text and are therefore the key to a long-lasting customer relationship. Videos convey a much more personal impression and customers thus gain trust in the company.
Awareness of the relevance of transparent communication has also increased within companies in recent years. Excellent corporate communication promotes the satisfaction of your employees, as they feel heard, understood and involved. By sending out a video, you also ensure that all employees receive the exact same information at the exact same time, solving a logistical problem of information delivery. You can also use video to strengthen the sense of community among your employees.