With interviews, statements, video messages – we offer you a wide range of possibilities for your video project.
Corporate video is a catch-all term used to define all types of video communications for businesses. For example, a corporate video can be created to present financial results to your stakeholders or to introduce a new initiative. Corporate video, then, is the term used to describe company-owned videos that are produced to visually present and package the content of internal and external corporate communications in an appealing way. Whether it’s interviews, (CEO) statements, video messages, panel discussions, the presentation of business figures or internal conferences and training sessions, videos are an extremely powerful and effective tool for this purpose.
Corporate videos are inextricably linked to the corporate identity and underline and build on it. Since corporate videos have a significant impact on how a company is viewed, the content and graphic design should be closely aligned with the values your company lives by and communicates to the outside world. The aim here is to achieve uniformity in the external presentation of your company in order to convey coherence and reliability to the outside world. It is crucial that your company and your brand are perceived as acting authentically.
Deepen your customer relationships with touching videos – they offer the opportunity to give your company a human face. Because there’s nothing people can identify with better than other people. These days, it’s no longer enough for companies to offer quality products and outstanding customer service. Today’s consumers are interested in what your company stands for, what its principles are. Often customers decide to buy from a company because they share the same values. Corporate videos are therefore a great opportunity to reach your audience in a tailored way that adds value to your offering.
Increase the reach of your messages
Video statements, interviews, and panel discussions are ideal for this reason, simultaneously conveying expertise and high personal credibility. Corporate videos are an incredibly powerful way to engage your audience: they are engaging and dynamic ways to communicate ideas. As with all videos, it’s important that they are perfectly suited to the target audience. Used correctly, online videos unleash their full impact potential. With a corporate film, you can convince your business partners or potential customers of your service. Unlike a purely advertising film, a corporate video is an informative film aimed at a specific target group. This allows you to convey the desired information while working on your company’s image.Communicate specifically with your audience. Interviews incorporated into a well-designed video strategy have the potential to enhance your company’s reputation, strengthen its image, mobilize sales, and successfully reach out to investors, partners, and customers. Good videos create an emotional connection between your customers and your products. Moving images with sound, for example, have a greater emotional impact than stand-alone text and are therefore key to a long-lasting customer relationship. Videos convey a much more personal impression.
Through videos, customers gain trust in your company. Awareness of the relevance of transparent communication has also increased within companies in recent years. Excellent corporate communication promotes the satisfaction of your employees, as they feel heard, understood and involved. By sending out a video, you also ensure that all employees receive the exact same information at the exact same time, solving a logistical problem of information delivery. You can also use video to strengthen the sense of community among your employees. In recent years, one trend in particular has emerged in content marketing: while the need for individual, elaborate video productions has declined, the need for a constant stream of regularly published video content has grown. As a result, more and more companies have begun producing moving image content or having it professionally produced.
Interviews are video formats that can be created and used quickly and customized
Good corporate videos are characterized by the use of storytelling, a clearly conveyed message and professional production. Our passion is telling real, authentic human stories in video form. When working with Touché, you will be assigned a project manager who will act as a consultant and organizer for the duration of the project, ensuring ongoing communication and structured collaboration. As a tight-knit team, we bring our collective creative experience to every project, large or small. Our efficient production process ensures that your content is of the highest quality. With quick response and delivery, we are a reliable team that understands that tight schedules are common. Since interviews focus on the information conveyed, the setting is usually kept simple. There is always the option of filming in our studio, whether against a white or colored photographic background or green screen, where a virtual background is then added in post-production. In addition, we recommend inserting animated graphics such as numbers or catchphrases that underline what is being said and break down more complex messages. You alone decide on the graphic design; we provide tips for optimal and efficient implementation.
Take advantage of the many uses of video
Distribute corporate videos on your company’s website, for example. Having videos on a website improves both the quantity and quality of traffic, as they ensure that more time is spent on the website. Search engine optimization is crucial in this regard to ensure that your website, and therefore your products or services, appear on the first page of searches on Google. Creating corporate videos with SEO keywords that Internet users frequently search for is the key to success in many cases.
We quickly and easily produce customized, shorter versions for your social media channels. Corporate videos are also perfect for other content marketing measures such as the company blog, as they capture the attention of readers once again, additionally push SEO and thus give real added value. Videos in the context of employee communication can serve various fields, from conveying values and knowledge to employee motivation. A popular format that is increasingly used for internal communication in companies is employee training in video form. Knowledge and effective application of what has been learned are an important success factor for employees and thus lead to a significant competitive advantage for your company.
