We produce impressive reference films with your testimonials.
Let your most loyal customers tell their stories in an exciting video
Presenting customer reviews in a personal, authentic and credible way – that’s what customer testimonial videos achieve. Unlike anonymous written customer reviews, interested parties can get an overall impression of the person and have the chance to check the authenticity of the statements themselves. Seeing satisfied testimonials in front of your eyes and hearing them speak contributes significantly to building trust. With reference videos, your customer relationship is positively strengthened and the awareness of your brand is expanded.
Emotional messages are more important than factual information in customer testimonial videos. What problems did the product or service solve for the customer? The focus is on the customer’s individual story. Therefore, ideally, a customer is chosen who most closely corresponds to the target group that is to be addressed. A customer testimonial video is about telling real, authentic stories from the customer’s perspective. Instead of going into detail about facts about your company, products, or services (all of which are available on your website), the content of these videos focuses on the human element and how your services solved what problems your customers had.
The snowball system: your existing customers convince your potential customers
Customer Testimonial Videos put your most loyal customers in the spotlight and convince other potential customers to invest in your company. You’ve done a great job and delighted your customers: this is the ideal time to capture your success story with a professional and engaging video that will help you generate even more leads in both B2B and B2C.
When potential customers see that existing customers have positive things to say about your product or service, it gives them a sense of security and boosts their confidence that the offer delivers what it promises. Buying a product or using a service from your company is experienced as a lower risk and the barrier to completing the purchase is reduced. Hearing from happy, loyal and long-time customers about what makes the product or service so special to them strengthens your brand’s credibility and relationship with your community. Because testimonial videos are often based on a before-and-after narrative arc, it’s easy to develop an engaging story that captivates viewers.
In addition, if you want to create a customer testimonial video, think about what you’ve offered your customers from your site and how that, in turn, has positively impacted their customers. This shows the broader benefits of working with your company and will convince potential customers to choose your services.